Choose your film after you shoot your picture?

Most -scratch that- All digital images need a little, if not a lot of,  tweaking. The reason for this is not, as many people think, a lack of quality in digital imaging technology. It is rather an excess of quality that requires the tweaking.

During the many decades that traditional films have been available film manufacturers have made numerous adjustments to their products. They have increased the contrast so that the final photograph looks 'punchier', 'zippier', sharper. They increased the color saturation so the the results are brighter, more vivid. These modifications produce results which are not very realistic, but are more pleasing to the eye of the consumer.

All of these modifications are aimed at reproducing the scene, though not the scene in front of the camera, rather the scene in the photographers memory (evidently memory tends to be brighter, sharper, and more colorful than reality).

Click here to find out how digital is different.