INSIDE OUR DIGITAL LAB
The center piece of National Camera Exchange’s photo processing lab is the Fuji and Agfa digital lab (d-Lab) state of the art photo processor. The d-Lab uses digital technology to automatically correct flaws in an image; optimizing color, densities and improving underexposures and overexposures. It can brighten up unwanted shadows – yet keep all the details of the lighter areas automatically. And the unique color tone differentiation enhances the richness of details on saturated photos. Even flash photos are improved by automatically brightening the shadow detail seen beyond the range of the flash. All of these breakthroughs in technology mean one thing: a better picture for you!

ACHIEVE THE HIGHEST QUALITY PRINTS POSSIBLE FROM YOUR DIGITAL CAMERA SHOOT YOUR PHOTOS AT A HIGH RESOLUTION
“The higher the resolution of the photo, the higher quality print you can expect,” says Barb McGown, National Camera’s Golden Valley Lab Manager. “Prints made from digital media today can be so good, it is hard to distinguish them from film,” says Barb. “However, it is important to keep in mind that the resolution used to shoot the photo will determine how sharp your pictures will be. I often see people shoot their vacation photos at a lower resolution in order to fit more images onto one media card. This is usually a mistake. The print quality from these images isn’t as high as it could be. I recommend shooting at the highest resolution possible – even if it reduces the number of photos you are able to save at one time.”

KEEP UP WITH THE LATEST IN DIGITAL PHOTOGRAPHY
Another determining factor in image quality is the resolution of the digital camera used to shoot the photo. “Digital camera technology continues to advance rapidly,” says Barb. “Digital cameras sold today provide a higher-quality image than cameras sold just a couple of years ago.”

USE YOUR IMAGE EDITING SOFTWARE
Barb also recommends customers use image editing software to manipulate the image before having them printed. “Try playing with the brightness, contrast or color tones in your photos,” Barb says. “This will help you control what your print ends up looking like.” Same-day digital photo services are offered in our Golden Valley, Edina, Burnsville and Roseville locations, or check out our new online digital photo service.