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About Us




“Do everything possible to help customers capture and create images to preserve memories and inspire others.” 

To that end we pledge to provide exceptional service to answer all your questions & provide you with the best solution for all your photo needs.
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About National Camera Exchange

Family owned and operated for over 100 years, National Camera Exchange provides expert customer service along with the largest selection of photo & video products in the Midwest. We would like to thank all of our valued customers whose loyal support has sustained us for the last 100 years.


Our Beginnings

In 1914, Herman Liss opened a small storefront in downtown Minneapolis with one used camera and a promise to treat customers with respect and dignity. With humble roots we started out as a small photo store selling film, cameras, and accessories, specializing in used equipment and trade-ins.

Today, National Camera Exchange is still family owned by third generation president Jon Liss, remaining true to the same service commitment his grandfather and father applied to the business throughout the last century.

About Us web photo



Our Staff

Whether you are an amateur or a professional, you can count on our experienced staff to provide unparalleled, personalized service. Many of our photo experts have been with us for over twenty years and have the expertise you need to answer all your photographic questions.


Our Customer Service

At National Camera Exchange we believe that great customer service happens before, during, and after your purchase. We believe that it is important for our customers to feel valued and heard. We believe that our great customer service is what differentiates us from others.

Have questions? Visit our FAQ page or contact our customer service team. Want to speak in person? Come visit us at our Golden Valley location; we’re happy to help!


New and Used Product

National Camera offers the largest inventory of photographic equipment in the Midwest and one of the largest inventories of used and collectible cameras and lenses in the nation. We are committed to stocking a full line of the finest cameras and accessories from all the major brands to ensure we have what you need when you need it.